The mission was to create a brand identity that reflected the professional, warm, and approachable nature of this boutique estate planning firm based in Idaho. With offices expanding into Texas, California, and the Northwestern states, the goal was to step away from the predictable, jargon-heavy look of traditional legal branding. Instead, I focused on incorporating everyday human activities, a warm color palette, and an outdoorsy, informal tone — making the brand feel more relatable and client-centered.

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This redesign project began with updating work from a previous designer. My client needed foundational marketing materials — logo, letterhead, business cards, and a landing page — which will later expand into a full website. These initial elements established a cohesive identity that balanced professionalism with accessibility, helping the firm present itself as both credible
and approachable.