Thergy’s mission is to improve the quality of life for cancer patients while promoting natural wellness. To support this vision, I developed a brand identity that moves away from the clinical and sterile look often associated with healthcare. Instead, I created a softer, warmer, and more approachable design language that acknowledges the emotional journey of cancer patients and emphasizes compassion and hope.
THERGY
Biotechnology
“Creating an approachable cancer care brand that puts patient wellbeing at the center and promotes natural paths to wellness.”
Business Cards
Web Site
Photography
Banner Ad - Email Marketing - Editorial
Advertisement (Inside cover - click image for flipbook)
The new brand identity gave Thergy a softer, more approachable presence that reflects its mission to improve patients’ quality of life through natural wellness. By focusing on warmth and compassion, the brand breaks away from sterile healthcare aesthetics and instead creates an emotional connection with patients. With a cohesive identity across packaging, digital platforms, and marketing, Thergy is positioned as a trusted, patient-centered cancer care solutions provider.
